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  • Writer's pictureSarah Bajc

Trusting Intuition in the Tourism Sector


Co-owner of Camaroncito EcoResort & Beach, Sarah Bajc, was recently featured in an article titled: Data vs. Instincts: Expert Insights on Decision-Making.



Sarah Bajc, co-owner of Camaroncito EcoResort
Sarah Bajc, co-owner of Camaroncito EcoResort


It is an exploration into the insights from experts on navigating the balance of data and intuition in decision making. Prior to co-founding Camaroncito, Bajc was an executive in the global technology industry for many years, and maintains connections to the industry.


So, what is the impact of Data vs. Instincts: Striking the Right Balance in Business Decisions In the dynamic realm of business, leadership decisions serve as the compass guiding organisations towards success. Whether you’re launching a startup, managing an established enterprise, or navigating the intricate world of investments, the way you make choices matters. One crucial aspect of this decision-making process – and what we at BlueMelon are truly interested in – is determining the role of data and intuition. Do you rely heavily on numbers and analytics, or do you listen closely to your instincts and gut feelings? Let’s delve into the perspectives of industry experts who’ve navigated this dilemma. So, why are we actually so intrigued by this? In today’s data-driven world, ‘data’ chat is all the rage—data lakes, big data—it’s everywhere. We’re constantly surrounded by the notion that data should be the leading factor in our decision-making process. However, when we actually open up the conversation about how people actively approach decisions, it becomes apparent that we also heavily lean into our intuitive abilities. And that’s exactly why, at BlueMelon, we’ve adopted a creative framework we fondly call the Full Melon Experience. It’s a comprehensive approach that emphasises using our gut instincts—the intuitive aspect of decision-making. It’s about finding that perfect balance.

Sarah Bajc – Trusting Intuition in the Tourism Sector

Sarah Bajc, the owner of an EcoResort & Beach complex Camaroncito, leans towards intuition in her decision-making process. In the dynamic and swiftly evolving tourism industry, historical data proves less useful. Understanding customer needs and market dynamics intuitively is crucial in predicting niche market demands and staying ahead of the curve. She has learned first hand the importance of Trusting Intuition in the Tourism Sector Jeff Davis – Bridge Stone Invest – The Intuition Guided Investor Jeff Davis, with his extensive background in global supply chains, emphasises a balance between data and intuition. His experience has taught him to meld these two aspects to make sound investment decisions. Intuition, influenced by global factors, aids in predicting the consumer market’s future state, while data provides the factual foundation for these intuitions. Simone Boer – Neurocoach – Nurturing Your Intuition Simone Boer, a neuro coach, stresses the significance of intuition. Having honed her intuitive abilities through practice, she advocates for listening to and acting upon your inner voice. Reinforcing neural pathways associated with intuition allows you to trust this guiding force, vital in decision-making and nurturing business growth. Ben Pu – The Data Pioneer Ben Pu, CEO of ShipSage, firmly believes in data-driven decision-making. He acknowledges the role of intuition, especially in uncharted territories, but emphasises that concrete data is the cornerstone of effective and efficient operations. Data minimises risks and enhances forecasting, planning, and execution within their AI-powered operations. Rachel Green – Shinecopy – A Gut-Driven Copywriting Entrepreneur Rachel Green, an SEO copywriting business owner, follows her gut instincts in decision-making. She places trust in her peers’ experiences and uses data as a supplementary tool rather than a sole guiding force. Ultimately, she follows her instincts to navigate her business landscape effectively. Paul Gordon – Catalyze APAC– Harmonising Gut Feelings and Data Paul Gordon, a decision-making expert, finds a balance between gut feelings and data to be optimal. Acting solely on intuition disregards tested evidence, while ignoring intuition turns decision-making into a mechanical process. A harmonious blend of both allows for a well-rounded and repeatable decision-making approach. Bayu Prihandito – Life Architekture – The Intuitive Psychology Expert Bayu Prihandito, a certified psychology expert, and life coach, primarily relies on intuition. His deep understanding of human behaviour and emotions, honed through years of experience, guides his business decisions. Intuition allows him to perceive emotional and psychological needs, crucial when data is scarce or unavailable. Jonathan Zacharias – Blending Intuition with Data Insights Jonathan Zacharias – Co-Founder & President of GR0 emphasises the importance of a balanced approach, blending intuition and data-driven insights. Intuition provides a creative spark and direction, while data offers objective evidence. This combination enables informed and holistic decision-making, necessary for thriving in an ever-evolving business landscape. Fajar Muzammil – The 50-50 Advocate Fajar Muzammil from Social Sharings supports a balanced approach, relying 50% on intuition and 50% on data. Understanding the value of both aspects, he combines intuition’s creative hypothesis framing with data validation and concrete insights. This approach ensures well-rounded and well-informed decisions in diverse business scenarios. Belinda Newham – Tailoring Decision Approaches Belinda Newham, founder of Decision Revolution, is focused on improving decision-making, tailors her approach to individual and team styles. Utilising tools that identify dominant decision-making styles, she customises training and coaching. Incorporating both quantitative and qualitative aspects, her approach recognises the diverse nature of decision-making. Jon Morgan – Striking a Balance in Uncertain Waters Jon Morgan, the CEO of Venture Smarter, believes in a balanced 50/50 approach – leveraging both intuition and data. In the realm of business consulting, where uncertainty is constant, this approach allows for innovative yet validated decisions. It combines experience-based guidance with factual data analysis, essential for creating a successful future. Shideh Kaviani – A 75% Intuitive Approach Shideh Kaviani, from Naked Wardrobe, embraces a predominantly intuitive approach to decision-making. Acknowledging the validity of intuition, especially in creative and entrepreneurial domains, Shideh believes in balancing instincts with occasional data validation. This ensures well-informed and innovative choices. Michael Chein – Data-Driven Operations Michael Chein, CEO/Marketing Director of 101Karaoke, adopts a balanced approach favouring data. Operating in a niche industry, data is vital for their day-to-day operations, influencing inventory management, marketing strategies, and online platform optimisation. While intuition holds importance, data provides a strong foundation, minimising risks. Jake Munday – The Creative Data-Driven Leader Jake Munday, from Custom Neon, finds a 70% data-driven and 30% intuitive balance effective. In a business at the intersection of creativity, tech, and entrepreneurship, data offers critical insights, while intuition fuels unique marketing strategies and product innovations. Data acts as a foundation, and intuition adds the creative twist for a competitive edge. Fostering a Holistic Approach There you have it from the horse’s mouth, business decision-making is a dynamic interplay between data-driven insights and intuitive nudges. Whether you prioritise data, intuition, or a blend of both, the ultimate goal is effective decision-making. Understanding when to rely on cold, hard facts and when to trust your instincts is the art of strategic and successful decision-making. It’s about finding the right equilibrium that aligns with your business ethos, industry demands, and the ever-changing market dynamics. Let’s face it – in tumultuous times, your gut will probably tell you more about your customers than any data will. Written by JUAN Juan is the Director at BlueMelon, who are proud to be a LinkedIn Partner creative agency across a number of countries around the world

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